Winner enables you to produce quality business plans for yourself, your clients, bank managers or other financiers simply by answering relevant questions, entering figures and using the mouse.

It divides the business planning process into three basic activities:

• SWOT Analysis By artificial intelligence the software feeds back opinions and recommendations based on the answers you've provided. It also identifies and tabulates your strengths, weaknesses, opportunities and threats.
  
• Competitive Position Analysis Compares your position in the market place against competitors and sets up scenarios that highlight the important issues and areas of strategic concern.
  
• Financial Analysis Sales forecasts, direct and indirect costs, profit and loss accounts, cash flows and balance sheets are quickly and easily set up for twelve accounting periods.

Other features of this outstanding software package include costing models, loan repayment and depreciation schedules and a clever break-even analysis.